Revolutionise Medication Adherence and Compliance by leveraging Innovative Packaging
PAKWISER packaging consultancy
Revolutionising Medication Adherence and Compliance … By leveraging Innovative Packaging
Medication adherence and compliance are major concerns for the pharmaceutical industry, resulting in potential revenue losses of $564 billion globally, in addition to negatively affecting patient health outcomes.
This issue is more pronounced in chronic therapies compared to acute therapies. Medication adherence and compliance may be compromised due to two main reasons: patients either forget to take their medication, or they knowingly choose not to take it. The latter may be due to various factors such as medication intolerance, affordability, or availability.
Therefore, there is a need for innovative packaging that can facilitate medication adherence and compliance.
Doctors often assume that patients are taking their medication as prescribed, which they may verify by asking their patients. However, this method is not reliable, leading to potential misinformed decisions regarding continuing, adding, or discontinuing medication, which can seriously affect patient’s health.
Innovative packaging should thus focus on reminding patients to take their medication, as well as educating and motivating them to adhere to their prescribed regimen.
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Revolutionise Medication Adherence and Compliance by leveraging Innovative Packaging