Genomic Research in Pharma Business: Unlocking the discovery of Personalized Medicines
Genomic Research in Pharma Business: Unlocking the discovery of Personalized Medicines Genome research in pharmaceuticals involves the study of genetic information to advance drug discovery, development, and personalized medicine. It plays a pivotal role in advancing precision medicine and developing more effective and tailored therapies for a wide range of diseases. Genome research is conducted […]
Pharma Business Marketing Tech Stack: Cutting-Edge Technologies empower pharmacos to optimize their Marketing and Sales Effectiveness
Pharma Business Marketing Tech Stack: Cutting-Edge Technologies empower pharmacos to optimize their Marketing and Sales Effectiveness Organisations must embrace cutting-edge technologies to optimize marketing and sales effectiveness, to gain competitive advantage. Here are some technologies successfully deployed by leading corporates to enhance marketing and sales effectiveness. Customer Relationship Management (CRM) System: This helps manage interactions […]
Herbal Medicines Efficacy and Safety hinges on the Quality of Herbal Extracts
Herbal Medicines Efficacy and Safety hinges on the Quality of Herbal Extracts PharmaBusinessGenomic Research Unlocking the discovery of Personalised Medicines Genome research in pharmaceuticals involves the study of genetic information to advance drug discovery, development, and personalized medicine. It plays a pivotal role in advancing precision medicine and developing more effective and tailored therapies for […]
Organisation Turnaround Mindset in Pharma Business: Strategies which deliver sustained high growth in Revenues and EBITDA
Organisation Turnaround Mindset in Pharma Business: Strategies which deliver sustained high growth in Revenues and EBITDA When engaged in organizational turnaround, one must meticulously identify areas necessitating change. This forms the basis for devising and executing strategies aimed at rectification. These strategies must yield substantial short-term growth in Revenues and EBITDA, with the potential for […]
Strategic Benchmarking: When you benchmark best practices not just from your industry … but also from other industries
Strategic Benchmarking: When you benchmark best practices not just from your industry … but also from other industries Benchmarking undertaken in most organisations is Competitive Benchmarking where you adopt best processes and practices followed by leading organisations in your industry or your competitors While this works well, the learnings however are limited only to the […]
Augmented Marketing in Pharma Business: Brand Positioning based on Co-prescription – why it remains so under utilized ?
Augmented Marketing in Pharma Business: Brand Positioning based on Co-prescription – why it remains so under utilized ? Pharma brands need differentiation and rejuvenation to generate and sustain interest in the minds of doctors and field force to enhance brand growth While renewed interest can be generated through various strategies – Augmented Marketing is […]
Pharma Business: Bridging Therapy Gaps
Pharma Business: Bridging Therapy Gaps It’s common in to see many companies launching new businesses with large portfolio with an assumption that something will sell and productivity will get justified In that pursuit, companies identify high growth therapy segments, plan new divisions in those segments and ask staff to identify product portfolio for the division […]
Pharma Business: Has market dynamics changed marketing practices or has marketing practices changed market dynamics ?
Pharma Business: Has market dynamics changed marketing practices or has marketing practices changed market dynamics ? Pharmaceutical marketing practices have been evolving with the changing market dynamics over the last three decades. Broadly speaking pharmaceutical marketing practices has witnessed following five phases in the last three decades 1. Knowledge Marketing: During eighties, MNC’s had an […]
Counterfeit drugs: Impact on not only revenues of power brands, but also a major risk to public health. Choose the right solution
Counterfeit drugs: Impact on not only revenues of power brands, but also a major risk to public health. Choose the right solution There are alarming figures quoted by various authorities regarding the extent of counterfeiting affecting pharmaceutical business. However it is not just counterfeiting which erodes the sales of power brands, pass-offs also significantly […]
Pharma Business
Pharma Business PharmaBusiness The US generic pharma industry operates in a competitive landscape driven by market forces, regulatory requirements, legal challenges and pricing pressures. The industry growth is fueled by the need of affordable medicines, patent expiration and government policies promoting generic drug usage. Biosimilars are introducing increased competition, cost savings and market expansion. However […]