Pharma Business Marketing Tech Stack: Cutting-Edge Technologies empower pharmacos to optimize their Marketing and Sales Effectiveness
Pharma Business Marketing Tech Stack: Cutting-Edge Technologies empower pharmacos to optimize their Marketing and Sales Effectiveness Organisations must embrace cutting-edge technologies to optimize marketing and sales effectiveness, to gain competitive advantage. Here are some technologies successfully deployed by leading corporates to enhance marketing and sales effectiveness. Customer Relationship Management (CRM) System: This helps manage interactions […]
Pharma Business: Has market dynamics changed marketing practices or has marketing practices changed market dynamics ?
Pharma Business: Has market dynamics changed marketing practices or has marketing practices changed market dynamics ? Pharmaceutical marketing practices have been evolving with the changing market dynamics over the last three decades. Broadly speaking pharmaceutical marketing practices has witnessed following five phases in the last three decades 1. Knowledge Marketing: During eighties, MNC’s had an […]
Augmented Marketing in Pharma Business: Brand Positioning based on Co-prescription – why it remains so under utilized ?
Augmented Marketing in Pharma Business: Brand Positioning based on Co-prescription – why it remains so under utilized ? Pharma brands need differentiation and rejuvenation to generate and sustain interest in the minds of doctors and field force to enhance brand growth While renewed interest can be generated through various strategies – Augmented Marketing is […]
Strategic Benchmarking: When you benchmark best practices not just from your industry … but also from other industries
Strategic Benchmarking: When you benchmark best practices not just from your industry … but also from other industries Benchmarking undertaken in most organisations is Competitive Benchmarking where you adopt best processes and practices followed by leading organisations in your industry or your competitors While this works well, the learnings however are limited only to the […]
The changing dynamics in Pharma Business: Business driven Business to Product driven Business
The changing dynamics in Pharma Business: Business driven Business to Product driven Business The trajectory of pharmaceutical marketing has evolved significantly over the past three decades, marked by several distinct phases. This evolution reflects the industry’s adaptation to changing market dynamics, regulatory landscapes, and competitive pressures. 1. Mastery of Product KnowledgeIn the early eighties, multinational […]
Quality and Cost Competitiveness in Pharma Business- The two crucial factors to survive and grow International Generic Business
Quality and Cost Competitiveness in Pharma Business- The two crucial factors to survive and grow International Generic Business To survive and grow in the international generic business, organisations must embrace the mindset of delivering both quality and cost competitiveness. While the pharmaceutical organisations understands the importance of delivering quality, it is equally important to understand […]
Strategic Benchmarking in Pharma Business
Strategic Benchmarking in Pharma Business Benchmarking undertaken in most organisations is Competitive Benchmarking where you adopt best processes and practices followed by leading organisations in your industry or your competitors While this works well, the learnings however are limited only to the best practices adopted in your industry or by your competitors. You may miss […]
Unlocking Business Triage: Managing Strategic Options for the Growth of Mature Brands in Pharma Business
Unlocking Business Triage: Managing Strategic Options for the Growth of Mature Brands in Pharma Business Pharmaceutical companies typically focus their growth strategies on launching new products. These new product launches receive maximum resources, both in promotional activities and field force engagement. The next category comprises of existing brands in their growth phase. These products receive […]