Leveraging Innovative Packaging to create Temporary Monopolies in Pharma Business: Building Patient Association through Brand Packaging
Leveraging Innovative Packaging to create Temporary Monopolies in Pharma Business: Building Patient Association through Brand Packaging Packaging happens to be the 5th P of marketing. However it is the most overlooked, facet of Rx brand development. It possesses the potential to emerge as a veritable brand saviour The pharmaceutical landscape currently stands at a crossroads, […]
Counterfeit drugs: Impact on not only revenues of power brands, but also a major risk to public health. Choose the right solution
Counterfeit drugs: Impact on not only revenues of power brands, but also a major risk to public health. Choose the right solution There are alarming figures quoted by various authorities regarding the extent of counterfeiting affecting pharmaceutical business. However it is not just counterfeiting which erodes the sales of power brands, pass-offs also significantly […]
Power of Packaging in Rx Brand Building: Unleash to enhance brand revenue and image in Pharma Business
Power of Packaging in Rx Brand Building: Unleash to enhance brand revenue and image in Pharma Business PharmaBusiness Power of Packaging in Rx Brand Building Unleash to enhance brand revenue and image Exploring the influential role of packaging in Rx brand building is an intriguing endeavor for global pharmaceutical companies seeking to understand how it […]
Pharma Business: Printed Alu-Alu / Cold form foil for brand-name visibility.
Pharma Business: Printed Alu-Alu / Cold form foil for brand-name visibility. PharmaBusiness Printed Alu-Alu / Cold form foil ensures High brand-name visibility & retention in patients mind. This helps in preventing brand substitution … allowing undistorted brand growth In most parts of the world, pharmaceutical brands are marketed in blister packs. While PVC-based blister packs […]
Packaging Business: Achieving Brand Differentiation through Sustainable Packaging
Packaging Business: Achieving Brand Differentiation through Sustainable Packaging Packaging Business: Achieving Brand Differentiation through Sustainable Packaging Sustainable packaging has been a prominent topic of discussion within packaging circles since quite some time. While there has been significant progress towards recyclable and eco-friendly packaging, the same momentum has not been observed in terms of implementation, except […]
Pharma Business: Why Packaging, which has direct interface with patients is not yet patient-centric?
Pharma Business: Why Packaging, which has direct interface with patients is not yet patient-centric? PharmaBusiness When Patient Centricity has gained paramount importance …. Why Packaging, which has direct interface with patients is not yet patient-centric ? The doctor-patient relationship primarily revolves around the patient’s trust with the doctor. Following a doctor’s consultation, the patient’s trust […]
Patient-centric Packaging in Pharma Business
Patient-centric Packaging in Pharma Business PharmaBusiness Patient-centric Packaging While it is important …but not given attention In the era where patient centricity has gained paramount importance, it is surprising that packaging, which has a direct interface with patients, is not yet patient-centric. The doctor-patient relationship primarily revolves around the patient’s trust in the doctor. Following […]
Revolutionise Medication Adherence and Compliance by leveraging Innovative Packaging
Revolutionise Medication Adherence and Compliance by leveraging Innovative Packaging PAKWISER packaging consultancyRevolutionising Medication Adherence and Compliance … By leveraging Innovative Packaging Medication adherence and compliance are major concerns for the pharmaceutical industry, resulting in potential revenue losses of $564 billion globally, in addition to negatively affecting patient health outcomes. This issue is more pronounced in […]
Unique Selling Packaging: Creating Temporary Monopolies for Brand Building
Creative content marketing ideas PACKWISER packaging consultancy Unique Selling Packaging … Creating Temporary Monopolies for Brand Building Packaging, often referred to as the 5th ‘P’ of marketing, is essential yet frequently overlooked facet of Rx brand building. The potential of Packaging if handled well can emerge as a crucial brand savior. The pharmaceutical landscape currently […]