Genomic Research in Pharma Business: Unlocking the discovery of Personalized Medicines
Genomic Research in Pharma Business: Unlocking the discovery of Personalized Medicines Genome research in pharmaceuticals involves the study of genetic information to advance drug discovery, development, and personalized medicine. It plays a pivotal role in advancing precision medicine and developing more effective and tailored therapies for a wide range of diseases. Genome research is conducted […]
Blue Ocean Therapies: Untapped potential for pharmaceutical companies to launch new products
Blue Ocean Therapies: Untapped potential for pharmaceutical companies to launch new products The prevailing mindset often revolves around launching products either successful in the West or those performing well locally. Rarely do we encounter product launches diverging from these criteria. This trend persists due to the perceived ease of attaining success with established therapies. However, […]
Pharma Business: Bridging Therapy Gaps
Pharma Business: Bridging Therapy Gaps It’s common in to see many companies launching new businesses with large portfolio with an assumption that something will sell and productivity will get justified In that pursuit, companies identify high growth therapy segments, plan new divisions in those segments and ask staff to identify product portfolio for the division […]
Why do many pharma brands fail to achieve Product-Market Fit in Pharma Business: How do you know if you have it?
Why do many pharma brands fail to achieve Product-Market Fit in Pharma Business: How do you know if you have it? It is quite common to see a number of organizations following the trend of introducing brands simply because other companies are launching similar products in high-growth therapy segments. Market research data often serves as […]
Why so many new products fail in Pharma Business? Take a deep dive in the process involved to get the answers
Why so many new products fail in Pharma Business? Take a deep dive in the process involved to get the answers Many times, R&D spends a significant amount of money, time and effort developing new products, only to see them either failing when commercialized or not getting commercialized If you take a deep dive and […]