Unwavering Focus: The Key to Business Triumph in Pharma Business
Unwavering Focus: The Key to Business Triumph in Pharma Business Many times, after achieving short-term success in the Rx Human Health Business, some organizations venture into other unrelated businesses such as OTC, Medical Devices etc., as part of business expansion to increase sales revenues. However with the greed to increase sales revenues, organisation tend to […]
Lanchester Strategy for effective Market Penetration in Pharma Business
Lanchester Strategy for effective Market Penetration in Pharma Business Organizations often pursue expansion by venturing into high-growth therapy segments after achieving success in specific therapy segments. While the rationale behind launching new divisions is sound, some encounter setbacks leading to closures. This is primarily attributed to a tendency to deeply analyze the new therapy segment […]
Transitioning from Sales Promotion to Professional Marketing Excellence in Pharma Business
Transitioning from Sales Promotion to Professional Marketing Excellence in Pharma Business The trajectory of pharma marketing has witnessed number of phases during the past three decades : Mastery of Product Knowledge:In the early eighties, multinational corporations held an advantage over domestic competitors due to their superior product knowledge. Trade Offer Era:Subsequently, the industry witnessed an […]