Pharma Business: Shift from Rx Branded to Trade Generics
Pharma Business: Shift from Rx Branded to Trade Generics PharmaBusiness Shift from Rx Branded to Trade Generics … Is Indian Pharma Market heading for disruption the way it happened in the West ? Trade generics are 50-60 percent cheaper compared to Rx branded medicines. There is increasing shift taking place by patients towards Trade Generics […]