Why New Products Fail: The Importance of Aligning R&D with Marketing and Sales
Why New Products Fail: The Importance of Aligning R&D with Marketing and Sales PharmaBusiness Why so many new products fail?Take a deep dive in the process involved to get the answers Many times, R&D spends a significant amount of money, time and effort developing new products, only to see them either failing when commercialized or […]
Revitalizing Mature Brands: Strategic Approaches for Sustained Growth in the Pharmaceutical Industry
Digital Revitalizing Mature Brands: Strategic Approaches for Sustained Growth in the Pharmaceutical Industry PharmaBusiness Unlocking Business Triage …Managing Strategic Options for the Growth of Mature Brands Pharmaceutical companies typically focus their growth strategies on launching new products. These new product launches receive maximum resources, both in promotional activities and field force engagement. The next category […]
Achieving Transformative Growth: Strategies for Business Turnaround Success in the Pharmaceutical Industry
Digital Achieving Transformative Growth: Strategies for Business Turnaround Success in the Pharmaceutical Industry PharmaBusiness How do you deliver Business Turnaround?Identifying weaknesses and implementing strategies to deliver significant growth in sales and profits When joining a stagnating organisation to bring a turnaround one needs to have the mindset to dive deep into the existing operations, identify […]