The changing dynamics in Pharma Business: Business driven Business to Product driven Business
The changing dynamics in Pharma Business: Business driven Business to Product driven Business The trajectory of pharmaceutical marketing has evolved significantly over the past three decades, marked by several distinct phases. This evolution reflects the industry’s adaptation to changing market dynamics, regulatory landscapes, and competitive pressures. 1. Mastery of Product KnowledgeIn the early eighties, multinational […]
Packaging Business: Achieving Brand Differentiation through Sustainable Packaging
Packaging Business: Achieving Brand Differentiation through Sustainable Packaging Packaging Business: Achieving Brand Differentiation through Sustainable Packaging Sustainable packaging has been a prominent topic of discussion within packaging circles since quite some time. While there has been significant progress towards recyclable and eco-friendly packaging, the same momentum has not been observed in terms of implementation, except […]
Why do many pharma brands fail to achieve Product-Market Fit in Pharma Business: How do you know if you have it?
Why do many pharma brands fail to achieve Product-Market Fit in Pharma Business: How do you know if you have it? It is quite common to see a number of organizations following the trend of introducing brands simply because other companies are launching similar products in high-growth therapy segments. Market research data often serves as […]
Pharma Business: Why Packaging, which has direct interface with patients is not yet patient-centric?
Pharma Business: Why Packaging, which has direct interface with patients is not yet patient-centric? PharmaBusiness When Patient Centricity has gained paramount importance …. Why Packaging, which has direct interface with patients is not yet patient-centric ? The doctor-patient relationship primarily revolves around the patient’s trust with the doctor. Following a doctor’s consultation, the patient’s trust […]
Strategic Benchmarking in Pharma Business
Strategic Benchmarking in Pharma Business Benchmarking undertaken in most organisations is Competitive Benchmarking where you adopt best processes and practices followed by leading organisations in your industry or your competitors While this works well, the learnings however are limited only to the best practices adopted in your industry or by your competitors. You may miss […]
Broken Supply Chain adversely affects Pharma Business development
Broken Supply Chain adversely affects Pharma Business development While progressive organisations consider strengthening supply chain as an opportunity, stagnating organisations consider it as an impediment. In stagnating organisations supply chain usually operates as a kingdom by itself within the organisation. Such organisations fail to realise the potential of improving supply chain efficiency and its impact […]
Quality and Cost Competitiveness in Pharma Business- The two crucial factors to survive and grow International Generic Business
Quality and Cost Competitiveness in Pharma Business- The two crucial factors to survive and grow International Generic Business To survive and grow in the international generic business, organisations must embrace the mindset of delivering both quality and cost competitiveness. While the pharmaceutical organisations understands the importance of delivering quality, it is equally important to understand […]
Aesthetic Dermatology and Pharma Business: Unlocking Potential with Results-Driven Product Portfolio and Strategic Marketing
Aesthetic Dermatology and Pharma Business: Unlocking Potential with Results-Driven Product Portfolio and Strategic Marketing Aesthetic Dermatology focuses on specialised procedures and topical formulations designed for use under the guidance of Aesthetic Dermatologists. These professionals and their clients often favor procedural treatments due to their rapid results, whereas topical formulations require prolonged usage to see benefits. […]
Why building good corporate Image important for pharmacos when it comes to Pharma Business
Why building good corporate Image important for pharmacos when it comes to Pharma Business PharmaBusiness Why building good corporate Image important for pharmacos The significance of building a robust corporate brand identity for every pharmaceutical company lies in its substantial impact on overall performance and market perception. A positive brand identity fosters trust among stakeholders, […]
Why so many new products fail in Pharma Business? Take a deep dive in the process involved to get the answers
Why so many new products fail in Pharma Business? Take a deep dive in the process involved to get the answers Many times, R&D spends a significant amount of money, time and effort developing new products, only to see them either failing when commercialized or not getting commercialized If you take a deep dive and […]