Phytopharmaceuticals: The clinically documented herbal therapies which can bridge therapy gaps
Phytopharmaceuticals: The clinically documented herbal therapies which can bridge therapy gaps PharmaBusiness Phytopharmaceuticals … The clinically documented herbal therapies which can bridge therapy gaps This category comprises of pharmaceutical formulations containing herbal extracts, distinguished by their clinically documented efficacy and safety profiles, substantiated by clinical studies. The global market sales for phytopharmaceuticals stands at an […]
Leveraging Innovative Packaging to create Temporary Monopolies in Pharma Business: Building Patient Association through Brand Packaging
Leveraging Innovative Packaging to create Temporary Monopolies in Pharma Business: Building Patient Association through Brand Packaging Packaging happens to be the 5th P of marketing. However it is the most overlooked, facet of Rx brand development. It possesses the potential to emerge as a veritable brand saviour The pharmaceutical landscape currently stands at a crossroads, […]
Aesthetic Dermatology in Pharma Business: Results-driven product portfolio complemented by a right marketing strategy
Aesthetic Dermatology in Pharma Business: Results-driven product portfolio complemented by a right marketing strategy Aesthetic Dermatology encompasses specialized topical formulations and procedures intended for use under the guidance of Aesthetic Dermatologists. Both Aesthetic Dermatologists and customers tend to favor procedural treatments due to their rapid results, in contrast to topical formulations which necessitate prolonged usage. […]
PharmaBusiness OTC products casualties: Strategic Imbalance
PharmaBusiness OTC products casualties: Strategic Imbalance PharmaBusiness OTC products casualties Strategic Imbalance … The Media-Centric Predicament and Under-utilisation of Pharmacist Recommendation Although in the last couple of years, several new OTC products were launched, recollection may often lead one to recall predominantly old established OTC products. This occurrence is aligned with the industry’s observation of […]
Blue Ocean Therapies: Untapped potential for pharmaceutical companies to launch new products
Blue Ocean Therapies: Untapped potential for pharmaceutical companies to launch new products The prevailing mindset often revolves around launching products either successful in the West or those performing well locally. Rarely do we encounter product launches diverging from these criteria. This trend persists due to the perceived ease of attaining success with established therapies. However, […]
Why building a strong Corporate Brand Identity in Pharma Business so important for every pharma company?
Why building a strong Corporate Brand Identity in Pharma Business so important for every pharma company? The significance of building a robust corporate brand identity for every pharmaceutical company lies in its substantial impact on overall performance and market perception. A positive brand identity fosters trust among stakeholders, including healthcare professionals and patients, potentially leading […]
Pharma Business: Printed Alu-Alu / Cold form foil for brand-name visibility.
Pharma Business: Printed Alu-Alu / Cold form foil for brand-name visibility. PharmaBusiness Printed Alu-Alu / Cold form foil ensures High brand-name visibility & retention in patients mind. This helps in preventing brand substitution … allowing undistorted brand growth In most parts of the world, pharmaceutical brands are marketed in blister packs. While PVC-based blister packs […]
Pharma Business: Shift from Rx Branded to Trade Generics
Pharma Business: Shift from Rx Branded to Trade Generics PharmaBusiness Shift from Rx Branded to Trade Generics … Is Indian Pharma Market heading for disruption the way it happened in the West ? Trade generics are 50-60 percent cheaper compared to Rx branded medicines. There is increasing shift taking place by patients towards Trade Generics […]
Uniform Code of Pharmaceuticals Marketing Practices (UCPMP) in Pharma Business: Professional and ethical marketing practices will be creating the differentiating factor.
Uniform Code of Pharmaceuticals Marketing Practices (UCPMP) in Pharma Business: Professional and ethical marketing practices will be creating the differentiating factor. The Uniform Code of Pharmaceuticals Marketing Practices (UCPMP) was instituted by the Government of India to regulate and foster ethical marketing practices within the pharmaceutical industry. The fundamental objective of the UCPMP is to […]
Branded Generics Market Success in Pharma Business hinges on Robust Supply Chain which works in tandem with market forces
Branded Generics Market Success in Pharma Business hinges on Robust Supply Chain which works in tandem with market forces Addressing supply chain issues is crucial for both existing and new businesses. Forward-thinking organizations view strengthening the supply chain as an opportunity for business growth Some other organisations on the other hand may perceive it as […]